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I've Got a Bad Feeling About This


Ruck 1 mile for every time "I've got a bad feeling about this" is said in a Star Wars live action movie. That's an astounding 13 miles! How are you feeling about this? 

I want to sign up for a past challenge.


We're a Little Different

True North Rucking Challenges have the same theme all year. Yep, your patch is part of an annual theme that continues all year long - like the gift that keeps giving.




January Challenge

We all have that friend who calls up with an exciting adventure (or maybe YOU'RE that friend). Your brain thinks, "That's a terrible idea!" but your mouth says, "What time?!"

The Challenge


Rucker's Choice

New Ruckers:

Ruck 1 or more miles a day until you reach 13 miles.

Experienced Ruckers:

Complete all 13 miles at once.

Did you know "I've got a bad feeling about this" is said in every Star Wars live action movie (and twice in 2 of them). That's 13 times!


Bulk pricing is available by emailing

Ruck Clubs:

Plan a 13 mile ruck that circles back to the start point at 4.33 and 8.66 miles so people can join for a distance they are able to complete.



Options for Everyone



No Fuss Monthly Registration!

Monthly Patch Mailed to You!

Single Challenge


January Challenge Registration Fee

January Patch Mailed to You

Upon registration, you consent to receiving emails about this and other Monthly Ruck Challenges. Rest assured, we won't trade or sell your email or send you spam mail - that's not our style. You can opt-out from this mailing list whenever you like. Subscription fees of $10 for the Monthly Rucking Challenge  will be automatically renewed every month, aligned with your sign-up date. Should you decide to, you're free to terminate your subscription at any point (refer to the FAQ section for more information).



What is Rucking?
Simply put, Rucking is walking around with a weighted backpack.

Why should I Ruck? Why not just walk or run?

There are lots of reasons, including it's easier on your body than running and burns nearly as many calories. Read more about the benefits of Rucking in this article.

Why is the subscription cheaper than purchasing a single challenge?
We want to incentivize you to keep rucking and don't want you to miss out by making it automatic.

I'd like to save money and receive automatic (and really awesome) patches, but how do I know I'll be able to complete the challenges each month, if I subscribe? What if they are too hard?
Our monthly challenges are crafted for a variety of fitness levels. Check out our past events to see what types of events we offer.

Why should I complete these challenges?

Our challenges are super cool and fun! They may be hard - but that's why they're called "challenges." Also...the patch is way awesome and you can involve your friends for some group funishment.


What happens if I'm not able to complete challenge?

The groovy patch is yours to keep, whether you complete the challenge or not. You can always complete it later.

I belong to a Ruck Club, what if they want to do this challenge too?
The more the merrier! You can contact us for a bulk discount so your whole group can join in on the funishment!

How do I cancel or update my subscription?
Send us an email me at and we will cancel or update your subscription  lickety-split.

What does lickety-split mean?

Really, really fast.

Okay, I'm sold. Once I sign up, when would I get my patch?
Your patch should arrive about 7 business days after you order. If you're an international rucker, the time will be longer, depending on where you live.

I live outside of the United States, can I still sign up?
Yep! We ship internationally at no additional cost.

What if I have more questions, like updating my billing or shipping address, canceling my subscription, or remembering the capital of Alaska?

Email us at We're happy to help! :)

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